Track 3-1b
Management

Reaching out to the Chinese Community: The Oxford Health Plan Experience

Prior to mid-1994, Oxford Health Plans was almost unheard of in the New York Chinese community. Today, it is one of the most dominant forces in providing managed care to the community. Mr. Law will discuss the prior and current state of the community, the challenges they faced, the marketing approach taken as well as the critical factors for the successful launch of their initiative, including:

• A culturally-attuned management
• A culturally-competent staff
• A culturally-relevant message
• Relationship management

  Chris Law
  Regional Director & General Manager
  Asian Initiative
  Oxford Health Plans
  202 Canal St., 6^th Floor
  New York, NY 10013
  Phone: (212) 801-1913
  Fax: (212) 801-1920

Christopher K. Law joined Oxford Health Plans in 1994. As Regional Director and General Manager of Oxford's Chinese Initiative, he is responsible for marketing managed care products to Chinese corporations, individuals as well as Medicare recipients in the metro New York area.
 Mr. Law was born and raised in Hong Kong. He received his Bachelor of Science degrees in Computer Science and in Electrical Engineering from Massachusetts Institute of Technology. He also received his Master of Science degree in Management from Sloan School of Management, MIT.
  Prior to joining Oxford, Mr. Law spent over ten years with American Express Company. During his tenure with American Express, he took on numerous assignments of global nature in the finance, planning, technologies and business analysis areas. His last assignment there was Vice President of Finance Reengineering.  NEXT >

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