DiversityRx Webinar: The Power of Peers: How Social Groups Can Drive Behavior Change for Health

April 28, 2011 01 pm EDT
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Pulitzer Prize-winning author Tina Rosenberg discusses a variety of health innovations featured in her newly released book “Join the Club: How Peer Pressure Can Transform the World.”  From South Africa to Florida, she explores how the usual approach - simply providing information - usually doesn't work, and how using peer groups can spark and support real behavior change for health.


  • Tina Rosenberg (born 1960 in Brooklyn, New York) is a Pulitzer Prize-winning journalist and author. She frequently writes for The New York Times Magazine.  In 1987 she won a MacArthur Fellowship, which she used to move to South America. Her experiences there led to her first work, Children of Cain: Violence and the Violent in Latin America. She also  won the 1996 Pulitzer Prize for General Non-Fiction,[1] as well as a National Book Award in 1995[2] for her book The Haunted Land: Facing Europe's Ghosts After Communism, about the fall of Communism in Eastern Europe. Currently, she is an editorial writer for The New York Times and co-author of the popular “Fixes” column, which examines creative social  initiatives that can tell us about the difference between success and failure..

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